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VitaLET - UFS Indonesia initiative for increasing vitality in Local Eateries

UFS Indonesia has initiated a campaign to promote vitality in Local Eateries (LET). “Vitality” is at the core of Unilever’s Mission and we aim to bring vitality to LET operators in the form of relevant solutions that will help them serve more nutritious and hygienic offerings to their customers.

The campaign is made up of 50 permanent LET as pilot projects and is being conducted together with Unilever’s Home Care Brand “SUNLIGHT”. There are 3 vitality factor drivers: Hygiene, Nutrition, and Raw materials and Cooking methods. With hygiene being the area of greatest need for most LET operators, UFS Indonesia has focused most of their campaign on this topic.

“It’s not expensive to have clean & hygienic LET”

This theme and a slogan of “by only IDR 1000 per day, the more hygiene LET will be” was used by the team to create interest in the campaign. The team also distributed materials such as Basic Hygiene leaflets with 6 basic steps toward cleaner food operations specifically for LET, SUNLIGHT usage direction as a multipurpose cleaning agent, aprons, shop blinds, and Knorr and Sunlight products for the LET operators to use.