Restaurants in Taiwan (TW) are multiplying rapidly over the years. To be unique, many operators have been trying different ideas when creating their dishes. However, the cost of raw materials such as soybean oil and flour has been increasing over the review period and as a result customers have become more price and quality-conscious.
As the best solution provider, UFS TW imports a series of European Sauces, Knorr Mushroom Sauce, Knorr Café de Paris and Knorr Herb Cream Sauce, from Germany the first time. Knorr Mushroom Sauce is made from porcini which is a kind of wild mushroom with delicate meat-like texture. Knorr Café de Paris is a sauce with a story from 1940s by the Café de Paris restaurant in Geneva and mixed by herbs and spices with butter. The main ingredients of Knorr Herb Cream Sauce are cream, spinach and mixed herbs and it provides great taste with seafood. This series of European Sauces are really easy to use - just mixed with water and boil for one to three minutes. The flavor is unique and the quality is stable.
European Sauces can be used in western dishes such as pasta and steak. Furthermore it can also be a creative sauce in Chinese applications, for example Café de Paris Sauce with deep fried shrimps and herb cream sauce with steamed codfish.
UFS TW launched Knorr European Sauces in Jan 2008 and successfully sold 30 cases on the first day by live food demo. For operators Knorr European Sauce provides them a brand new idea for their menu and higher quality for their customers. Once again UFS TW is the best solution provider and always provides the best solutions for chefs ahead!
The story of Lipton in a channel found only in Taiwan by Lizzie Chiang, Associate Product Manager, UFS Taiwan
January 2008
In Unilever Foodsolutions Taiwan (UFS TW), Lipton is sold mainly to a very local channel that is found only in Taiwan – breakfast stalls. Breakfast stalls are chained and independent outlets, most of which only caters for the morning crowd. Working individuals and students drop by breakfast stalls to grab a sandwich and a cup of tea on their to work and school. These stalls ranges from just a small kiosk to stalls with ten tables begin operations before the sun rises and ends its business day after the morning crowd subsides at about late noon. In Taiwan, there are approximately 4,000 of such outlets nationwide and approximately ten percent serves Lipton tea. A burst of excitement lies ahead for Lipton in 2008! First time ever in the history of Unilever Foodsolutions Taiwan, Lipton is embarking on to a mission to “paint breakfast stalls yellow” - a nationwide campaign that will be rolled out, beginning with Taipei! In doing so, not only will it uplift the image of the local stalls, giving it a touch of Lipton shine but this serves as a solid platform for Lipton to strengthen its brand image within this channel. In line with its mission of “the best foodsolutions provider”, UFS TW is growing its SKU penetration within this channel by using Lipton tea as a door opener to drive in other SKUs such as peanut butter, soup, mayonnaise and the newly launched LCCP (Knorr chicken seasoning).
This journey began in quarter four of 2007 with aggressive cooking demonstrations taking place; to not only introduce new SKUs but more importantly, to sell benefits and solutions to breakfast stalls operators. Skippy sandwiches and Hellmann buns are amongst some concepts that Unilever Foodsolutions has to offer. From three stalls in 2007 to a vision of 200 by the end of 2008 – from big to small stalls, form just a Lipton signboard to a fully Lipton decorated stall, “Lipton brings to you a cup of quality No. 1 tea” is the message UFS TW will drive. Taiwan breakfast stalls will never be the same again.
Unilever Foodsolutions – Taiwan
2007 has been a difficult year, filled of challenges for Unilever Foodsolutions Taiwan team. Despite stormy weather, the team’s spirit remains high and team work remains strong. There is no doubt that Fish Fun elements are deeply embedded in everything that the team does.
Food festival exhibition - Taiwan
“Taiwan food festival” in Aug is the most popular food exhibition for foodservice industry. The chefs , F&B managers , teachers & student of cuisine school visited the festival , which performed the Chinese cuisine via 8 big theme activities and one cook contest in 2007.
Foodsolutions joined the festival and conducted a demo booth to serve our target customers. In the booth, FS chefs did the cook demo by the request of the customers. The customers could know the benefit and application of products. The dish tasting succeeded to inspire the innovation idea to the customers.
In the festival, there were more than 500 chefs to visit our booth. They experienced our hospitality service. We always performed that Foodsolutions is the long term partners of the chefs.
back
top
send page
print page