News

Catering Events “New Idea….New Business”

UFS Indonesia has conducted catering events periodically last year and they have been successful. UFS is willing to grab more potential markets especially among caterers who operate in the Jakarta area by promoting UFS’ well-known brand, KNORR, to caterers since they only serve minimal choices of western food in their menus. This has challenged the chefs to reveal the benefits of using KNORR as a solution for caterers in shortening the preparation process and also as an approach to differentiate dish variants, quality and appearance.

We also realise that most of the caterers serve similar dishes which in the end, restrict them from commanding higher prices. Here, the chefs gave new menu ideas such as differentiation. Downgrading some ingredients for cost efficiency was also a common issue among caterers. This was triggered by the increasing commodity prices and competition within the market, but once more UFS came up with the solution of providing cost-effective products and menus that could be used as substitute by caterers to save on their food costs.

The caterers also enjoyed our offer of six new menus presented by the chefs from five-star hotels and famous restaurants which serve both Western and Oriental cuisines. Menu books, souvenirs, door gifts, lunch buffets, product discounts and so many others were on offer to encourage caterers to join. The menu concept given was about combining the usage of ingredients to achieve lower food cost, efficiency in operations and giving a dish or menu collection its uniqueness. We hope that caterers will come up with other new menu ideas to grow their businesses.

VitaLET - UFS Indonesia initiative for increasing vitality in Local Eateries UFS Indonesia has initiated a campaign to promote vitality in Local Eateries (LET). “Vitality” is at the core of Unilever’s Mission and we aim to bring vitality to LET operators in the form of relevant solutions that will help them serve more nutritious and hygienic offerings to their customers.

The campaign is made up of 50 permanent LET as pilot projects and is being conducted together with Unilever’s Home Care Brand “SUNLIGHT”. There are 3 vitality factor drivers: Hygiene, Nutrition, and Raw materials and Cooking methods. With hygiene being the area of greatest need for most LET operators, UFS Indonesia has focused most of their campaign on this topic.

“It’s not expensive to have clean & hygienic LET” This theme and a slogan of “by only IDR 1000 per day, the more hygiene LET will be” was used by the team to create interest in the campaign. The team also distributed materials such as Basic Hygiene leaflets with 6 basic steps toward cleaner food operations specifically for LET, SUNLIGHT usage direction as a multipurpose cleaning agent, aprons, shop blinds, and Knorr and Sunlight products for the LET operators to use.