In 2006, Knorr sauce team developed activation platform of “creating taste sensation” To external end users, we hold a national activity of “seeking the 6th sensation” to interact with end users of Knorr sauces & introduce Knorr Western Basic Sauce. The activity began in March. Publicity of the activity and invitation was sent out via national and internal magazines to chefs. There was very positive feedback from chefs to the activity. They showed great interest and we all in total received hundreds chefs submitted their thoughts on the 6th taste sensation in Chinese foods. The activity finished in Aug. A ceremony in GZ has been hold to award the winners. In the ceremony, the winners shared the 6th sensation they found and demonstrated the representative dishes on the spot. We rewarded two chefs who found two different taste sensation. One chef uses western white base in Chinese dishes to create an savory & cream taste sensation. The other chef well mix different sauces and dressing together on a dish and create a fusion & comprehensive taste sensation. Medias, e.g culinary magazine, culinary web site, local newspaper also joined to report and amplify the results of the activity. |
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Introducing Knorr Western Basic Sauces To introduce Knorr Western Basic Sauces, Unilever Foodsolutions launched the campaign “Seeking the 6th Sensation”. Beginning in March, the challenge to discover the new “6th sensation” in Chinese cuisine attracted great interest. Hundreds of chefs from all across China sent in their views on what new dimensions of taste could be created in Chinese cuisine. The finalists were invited to Guangzhou where they demonstrated their culinary creations and explained the new taste sensations they had discovered. Of the two eventual winners, one chef had used Knorr Western White Sauce in traditional Chinese dishes to create a new savoury and creamy flavour and texture sensation. The other winning chef used a combination of western dressings and sauces to create a unique fusion of flavours new to Chinese cuisine. They showed us the possibilities open to us with the creative fusion of cuisines. Ask your Unilever Foodsolutions sales representative about how Knorr Western Basic Sauces can help you to discover new taste sensations in your creations. | 
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